SHEAMOISTURE

Most hair care launches focus on product. We focused on people. We led strategy, concept, and creative direction for SheaMoisture’s bond repair collection, building a platform rooted in shared ritual and connection.

Visuals centered model pairings, mirrored gestures, and a palette drawn from the line’s packaging. Assets were created for campaign, product, and education across e-commerce, retail, and social.

Most hair care launches focus on product. We focused on people. We led strategy, concept, and creative direction for SheaMoisture’s bond repair collection, building a platform rooted in shared ritual and connection.

Visuals centered model pairings, mirrored gestures, and a palette drawn from the line’s packaging. Assets were created for campaign, product, and education across e-commerce, retail, and social.