SHEAMOISTURE MEN

Representation in men’s grooming often stops at the surface. We built a platform that went deeper, leading strategy and creative direction to center self-care, identity, and emotion.

Visuals moved through moments of brotherhood, solitude, and self-expression, styled to reflect real connection and vulnerability.

Content ran across social, paid experiential, and earned a Webby for Video in consumer social responsibility.

Representation in men’s grooming often stops at the surface. We built a platform that went deeper, leading strategy and creative direction to center self-care, identity, and emotion.

Visuals moved through moments of brotherhood, solitude, and self-expression, styled to reflect real connection and vulnerability.

Content ran across social, paid experiential, and earned a Webby for Video in consumer social responsibility.