SHEAMOISTURE

SheaMoisture’s haircare visuals were lost in the category. Same models, same styles, same tone. We led a global creative overhaul across the US, UK, and Africa, owning strategy, concept, direction, and production.

The work introduced a new system shaped by diversified casting, various hair textures, and bold color stories pulled from the product lines. It became the foundation for campaign, e-commerce, paid, and retail content across Amazon, Target, Walmart, and brand platforms.

SheaMoisture’s haircare visuals were lost in the category. Same models, same styles, same tone. We led a global creative overhaul across the US, UK, and Africa, owning strategy, concept, direction, and production.

The work introduced a new system shaped by diversified casting, various hair textures, and bold color stories pulled from the product lines. It became the foundation for campaign, e-commerce, paid, and retail content across Amazon, Target, Walmart, and brand platforms.