SHEAMOISTURE

Most consumers didn’t know SheaMoisture offered face care. We developed the brand’s first skincare campaign to establish the category, build recognition, and connect the line to the larger brand story.

Strategy focused on simplicity and structure. Visuals were tight, skin-focused, and product-led, styled with minimal backgrounds and natural finishes to give the collection clarity and presence.

Content ran across social, retail PDPs, the brand site, and A+ content to increase visibility and shift perception at every step of the shopping experience.

Most consumers didn’t know SheaMoisture offered face care. We developed the brand’s first skincare campaign to establish the category, build recognition, and connect the line to the larger brand story.

Strategy focused on simplicity and structure. Visuals were tight, skin-focused, and product-led, styled with minimal backgrounds and natural finishes to give the collection clarity and presence.

Content ran across social, retail PDPs, the brand site, and A+ content to increase visibility and shift perception at every step of the shopping experience.