SHEAMOISTURE

Packaging tells part of the story. We created a visual system to show what lives inside, building a tactile library that gave each product its own form, finish, and texture.

Strategy was rooted in physicality, framing formula as the focus. We styled each shot to feel dimensional and clean using surface tension, saturation, and shape to add weight to every frame.

Assets were used across DTC, paid, retail, and in-store to drive interest and increase trial across platforms.

Packaging tells part of the story. We created a visual system to show what lives inside, building a tactile library that gave each product its own form, finish, and texture.

Strategy was rooted in physicality, framing formula as the focus. We styled each shot to feel dimensional and clean using surface tension, saturation, and shape to add weight to every frame.

Assets were used across DTC, paid, retail, and in-store to drive interest and increase trial across platforms.